In just over two years, the COVID-19 crisis has brought about years of change in the way companies in all sectors and regions do business. Companies have accelerated the digitization of their customer and supply-chain interactions and their internal operations by three to four years. And the share of digital or digitally enabled products in their portfolios has accelerated by an impressive seven years.
When the opportunity presented itself for Freightify and Freightrise to partner, it was a no brainer. Freightify empowers freight forwarders by providing white-labelled rate automation solutions to digitalize their rate procurement, rate management and quotation processes with ease, and Freightrise creates digital opportunities through advertising and lead generation. Both companies are taking a massive step toward empowering forwarders digitally for a world-class customer experience.
Let's take a look at how Freightrise is looking to help freight forwarders leap into the digital era:
Be more productive at work with less effort
A Lead generation strategy is essential to all freight forwarders because customers are the bedrock of all businesses. Even with fantastic service, your company cannot survive if no customers are willing to use your services. There is so much activity in today's marketing that companies are bound to compete against many other similar businesses looking to acquire the same customers.
Businesses that wait for customers to locate them rather than actively seek their customers are likely to be missing out on a significant portion of their revenue. After all, businesses that can generate more qualified leads will always make more sales.
By maximizing lead generation opportunities, you will bring the customers to you, giving your sales management complete control to focus on activities and results and resulting in a steady stream of new customers and stronger relationships built with existing customers and a higher percentage of return business.
The smartest way to grow your business
Do you open the elevator door or frantically push the close button as you see others approach?
Freightrise tries to be door-openers – not door closers as lead generation specialists. You're probably a door-opener, too. But when freight forwarders try to build their marketing campaigns, they don't always think about opening their virtual door for leads.
Most freight forwarders work hard to get the word out about their brand and to generate more business through various platforms; below are just a few to mention:
- Social Media
- Online Ads
- Direct Mail
- Print Ads
So, the next time you think about running your marketing campaign, ask yourself:
How can we hold the door open for online leads?
Letting web traffic bounce from your site and leave without a trace is like slamming the door shut on a window shopper. You'll never know who they are or what challenges your business could help them solve.
If you don't have a way to identify interested site visitors, you're missing a significant opportunity to generate new leads.
Your success is their success
Many internal marketing teams are filled with employees who are doing their best to know everything. Marketers are called on to be subject matter experts, writers, copy editors, search optimization experts, graphic designers, conversion analysts, social media strategists, branding masters, and more.
Freightrise will give you access to a specialized team of experts that will support your internal marketing team and help add a level of complexity to your marketing program that can be hard to achieve internally without hiring many employees.
The great thing about partnering with Freightrise is that they aren't inundated with the day-to-day tasks of your company. Their primary goal is to drive results for your business this is how they provide value to your company and prove their worth.
With them being focused on driving new leads to your company through your website, you can focus on other initiatives, goals, and priorities.
When it comes to the benefits of lead-generation marketing, it is essential to look at various channels. Understanding how vital marketing is within the lead generation process is also important. Gaining leads and converting them is the next step. And one which is vital to ensuring your longer-term success with your business.
We have only stated a few important benefits of Lead Generation, but Lead Generation is much more than above. Without lead generation, you won't have leads. Consequently you won't have potential customers. Therefore you don't make any money. Simple as That!